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Pet Ad Campaign
Problem
After the pandemic, a lot of pet owners started returning their pets to the shelter due to a lack of time to look after their pets.
"Due to busy schedules and inconvenience, 6.3 billion pets are returned to shelters every year."
What I worked on:
Art Direction
Copywriting
Campaign Design
Marketing Strategy
The Ask
To convince new pet owners to stick by their adopted buddies and not to return them.
Solution
By approaching the audience in a witty way to grab their attention and connect with them with something relatable for a greater impact.
Tools Used
Adobe Photoshop
Adobe Illustrator
Competition project
Published on Ads of the World
Fun Fact: I used AI to generate the images for this campaign. What fun it was!
Key Locations of Ad Placement:
Key Locations of Ad Placement:
Key Locations of Ad Placement:
Coffee shops, gardens, streets and pet shops.
"They are loyal, are you?"
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