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Dear Mom, Be a Mom.
Problem
Role:
Breastfeeding in public has been accepted and is a norm in rural India compared to urban cities.
In India, most women find it inconvenient to take this step due to conditioned thoughts and fears that are imprisoned in their minds.
Campaign Strategy Design
Campaign
Client
In order to raise awareness to make it normal, We took a small step and started a campaign that can help in changing the perception of breastfeeding in public.
Blossoms Hospital
(with TRD Studios)
“A mother is the only one who can understand the silent cues of a hungry baby."
This is the moment she forgets everything to quench the thirst and appetite of her baby."
"But, can the same happen when she is in public and understands that her baby is hungry?"
"She is no more a mom that is confident about her role".
She shifts through various phases; From "it's my right" to "not being too concerned" to "being embarrassed" to "being stressed".
Let us make breastfeeding in public a norm!
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