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90th Anniversary Campaign
Challenge
How can Molteni&C celebrate its 90th birthday to not only consolidate its past but to redefine itself as a future-proof global brand targeting the younger generations?
Insight:
“We’re high-end, but not luxury,
because we’re artisans.”
Concept
90; A Quest for Greatness
Molteni & C has provided a platform for some of the greatest minds in the industry to explore and experiment with their ideas.
Our approach was to portray the brand as a platform for passion, and celebrate the passion it has nurtured for 90 years and for the time to come.
What I worked on:
Art Direction
Copywriting
Campaign Design
Marketing Strategy
Project for
Molteni&C
AKQA
Domus Academy
Team
Kaushik Shrinivas
Yashika Ganti Mahapatroni
Srishti Mansharamani
Haojie Zhuang
Fun Fact:
I had my dream team! We had 5 concrete ideas & at the end we went with none of it!
1. Physical Installation (Brand Awareness)
Social Media & OOH
( Brand Awareness)
2. Milan Design Week
( Launch)
3. Talent Programme
(Follow up)
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